Mastering Website Management: The Essential Guide

A website manager optimizing site performance and security for a better user experience.A website manager optimizing site performance and security for a better user experience.

Ever wonder what keeps your favorite websites running smoothly while others crash and burn? A skilled website manager is like the unsung hero behind the scenes, orchestrating everything from design to security with finesse. Dive into the world of website management to discover the secrets of enhancing user experience and boosting site performance—because keeping a website fresh and secure is more important than ever.

Table of Contents

In today’s fast-paced digital world, the role of a website manager is more significant than ever. A website manager is the mastermind behind the scenes, ensuring that a website not only looks good but also performs optimally. They are responsible for the seamless integration of design, technology, and content to create a platform that aligns with a brand’s identity and business goals.

Defining the Role

A website manager is essentially a jack-of-all-trades in the digital realm. Their primary duty is to oversee the various aspects of a website’s operation, from design and functionality to security and performance. By maintaining a strong grasp on both the creative and technical sides of web management, they ensure that the website not only meets but exceeds user expectations. If you’re curious about why having a dedicated website manager is crucial, you might want to check out Why Your Business Needs a Dedicated Website Manager.

Tasks and Skills

The tasks handled by a website manager are diverse, requiring a unique blend of skills. On one hand, they collaborate with designers to ensure the aesthetic aspects of the site reflect the brand’s vision. On the other hand, they work closely with developers to guarantee that the site functions smoothly and efficiently. This duality necessitates a keen eye for design and a solid understanding of web technologies like HTML, CSS, and JavaScript.

In addition to design and technical skills, a website manager must be adept at content management. This includes using content management systems (CMS) like WordPress to update and organize content. Keeping the content fresh and relevant is vital for engaging visitors and improving search engine rankings. For those interested in streamlining their web page management process, exploring strategies like those in How to Streamline Your Web Page Management Process in 2024 can be immensely helpful.

Aligning with Business Objectives

One of the key responsibilities of a website manager is to ensure the website aligns with the brand’s identity and business objectives. This means the site should not only be visually appealing but also support the overall business strategy. Whether it’s driving sales, increasing brand awareness, or providing valuable information, the website must serve the company’s goals effectively.

By focusing on both design and functionality, a website manager creates a cohesive platform that reflects the brand’s ethos and meets user needs. They continuously analyze performance data and user feedback to make informed decisions that enhance the website’s effectiveness.

Key Takeaways:

  • A website manager oversees design, content, and technical aspects of a website to align with brand identity and business objectives.
  • Balancing design and technology, they ensure the website is visually appealing, user-friendly, and functional.
  • Proficiency in CMS, design principles, and web technologies is essential for effective website management.

Key Responsibilities of a Website Manager

When it comes to managing a website, the range of responsibilities for a website manager is quite broad, covering everything from design and content updates to troubleshooting technical issues. Let’s dig into these key duties.

Overseeing Website Design and Development

A website manager’s role in design and development is all about collaboration and alignment. Working hand-in-hand with designers and developers, they ensure that the website delivers an engaging user experience while maintaining consistent branding. This means integrating design changes that reflect the brand’s identity and adhering to user experience (UX) principles to create a smooth journey for users. In essence, a website manager orchestrates the visual and functional harmony of the website. If you’re interested in diving deeper into how UX can drive your website’s success, you might want to check out The Ultimate Guide to User Experience (UX) Audits: Your Secret Weapon for Website Success.

Content Management and Updates

Keeping content fresh and relevant is a cornerstone of effective website management. Website managers are responsible for regularly updating and managing content using Content Management Systems (CMS) like WordPress or Drupal. This involves adding new content, revising existing materials, and ensuring accuracy across the board. Fresh content not only engages users but also plays a pivotal role in improving search engine optimization (SEO), making the site more discoverable.

Implementing SEO Strategies

Search Engine Optimization (SEO) is pivotal for increasing a website’s visibility. A website manager implements SEO strategies by optimizing on-page elements like meta tags and headings and ensuring that the content is search-engine friendly. Familiarity with tools like Ahrefs or SEMrush is crucial for analyzing and enhancing the website’s SEO performance. These tools help website managers to plan and execute strategies that boost organic search rankings.

Monitoring Website Performance

Performance monitoring is essential to keep a website running smoothly. Website managers use analytics tools like Google Analytics to track key performance metrics such as page load speed and bounce rate. By evaluating these insights, they can pinpoint areas for improvement, ensuring a high-quality user experience. Regular performance checks help maintain the website’s efficiency and effectiveness. For those new to analytics, you might find the Website Analytics for Beginners: Your No-Nonsense Guide helpful to get started.

Ensuring Website Security

In today’s online environment, security is non-negotiable. Website managers implement robust security measures to shield the site from cyber threats like malware and data breaches. This involves updating security protocols, installing plugins, and conducting regular audits. Compliance with data protection regulations is also part of the gig, ensuring user information is safeguarded. If you’re looking to understand more about security protocols and compliance, check out Ensuring ADA Compliance for Your Website: A Comprehensive Guide.

Troubleshooting Technical Issues

Technical hiccups are par for the course in website management. When they arise, a website manager’s expertise in web development languages like HTML, CSS, and JavaScript becomes invaluable. They tackle server errors, fix broken links, and resolve compatibility issues swiftly, minimizing downtime and maintaining the site’s functionality.

Coordinating with Cross-Functional Teams

Communication is key, and website managers excel at it. They collaborate with marketing, sales, and support teams to align the website with the organization’s goals. This role requires strong interpersonal skills to coordinate efforts across various departments, ensuring a cohesive online presence.

Managing Website Projects

Project management skills come to the fore in this role. Website managers oversee development projects, manage resources, and keep everything on track to meet deadlines and quality standards. They ensure that timelines are respected and deliverables are achieved, driving the project to successful completion.

Key Takeaways:

  • A website manager is the linchpin in aligning design and functionality with brand identity and business goals.
  • They are responsible for content management, SEO, security, and technical troubleshooting.
  • Collaboration with cross-functional teams ensures the website supports broader organizational objectives.
  • Project management skills are essential for overseeing development projects and meeting deadlines.

Essential Skills for a Website Manager

Being a website manager involves juggling a mix of technical know-how, creative flair, and strategic thinking. Let’s break down the skills that are absolutely essential for anyone looking to thrive in this role.

Technical Proficiency

First things first, technical skills are your bread and butter. A solid grasp of HTML, CSS, and JavaScript is a must. These languages are the backbone of any website, allowing you to tweak designs and ensure everything runs smoothly. Plus, understanding HTML5 and CSS3 means you can create interactive, modern designs that meet today’s web standards.

Beyond coding, you should be comfortable with Content Management Systems (CMS) like WordPress or Drupal. These platforms make content management a breeze, letting you focus on enhancing user experience without getting bogged down in technical details. And let’s not forget SEO; knowing how to optimize your site for search engines is key to driving traffic and engagement. If you’re keen to dive deeper into this topic, you might find Content Marketing Strategies for Website Managers quite insightful for boosting engagement on your site.

Content Mastery

Content is king, right? As a website manager, you’re not just managing the tech side of things but also ensuring that the content is top-notch. You need to be adept at creating, editing, and managing various types of content—from blog posts to multimedia elements. This involves using CMS platforms effectively to organize and publish content.

Incorporating SEO techniques into your content is also crucial. It helps boost your site’s visibility in search engines, making your content more discoverable. Think of it as making sure your message reaches the right people at the right time. For practical tips on keeping your site fresh, check out How to Easily Update Website Content.

Design and User Experience

Creating a seamless user experience (UX) is one of your top priorities. This means having a good handle on UX/UI design principles to craft intuitive interfaces that keep users engaged. Staying updated with design trends ensures your site remains visually appealing and functional across all devices.

Responsive design is another crucial element. With so many users accessing websites from various devices, ensuring your site is compatible across desktops, tablets, and smartphones is non-negotiable. It’s all about creating a consistent and enjoyable user experience, no matter where your visitors are coming from.

Budgeting and Financial Management

Managing the financial side of things might not be the first thing that comes to mind, but it’s an important part of being a website manager. You need to be able to plan and allocate resources effectively to ensure everything runs smoothly. This involves creating budgets that account for all costs, from web hosting to development and marketing.

Maintaining accurate financial records helps you make informed decisions about where to invest your resources for the best return. Ultimately, good financial management supports your website’s growth and sustainability.

SEO and Marketing Skills

Finally, let’s talk about SEO and marketing. These skills are indispensable for increasing your site’s visibility and driving engagement. Understanding how to optimize your site for search engines can significantly impact your website’s traffic. Tools like SEMrush and Ahrefs are invaluable for keyword research and performance tracking.

By using these tools, you can ensure your content consistently ranks higher in search results, helping you reach a wider audience. Plus, integrating marketing strategies into your site management can further boost traffic and user engagement. Also, for a broader perspective on aligning your site with your brand identity, Mastering Website Brand Consistency: The Ultimate Guide to Nailing Your Online Identity is worth a read.

Key Takeaways:

  • Technical Proficiency: Essential for managing website functionality and creating modern, interactive designs.
  • Content Mastery: Crucial for engaging your audience and optimizing for search engines.
  • Design and User Experience: Key to creating intuitive, responsive websites that attract and retain users.
  • Budgeting and Financial Management: Necessary for efficient resource allocation and supporting website growth.
  • SEO and Marketing Skills: Important for increasing visibility and driving traffic to your site.

By honing these skills, a website manager can ensure a website not only looks great but also performs exceptionally well, aligning with business goals and enhancing user experience.

Design and Development in Website Management

In the realm of website management, design and development are two sides of the same coin. A website manager plays a pivotal role in ensuring that a website is not only visually appealing but also functionally robust. This section delves into the critical aspects of design and development that a website manager must oversee, from visual aesthetics to the technical underpinnings of a site.

Visual Design and User Experience (UX)

Visual design is your website’s handshake, making that all-important first impression. Collaborating closely with web designers, a website manager ensures that every element of the site—from color schemes to typography—resonates with the brand’s identity. The goal is to create a cohesive look and feel that enhances user experience, making navigation intuitive and engaging. For a deeper dive into creating seamless user experiences, you might want to explore The Ultimate Guide to User Experience (UX) Audits: Your Secret Weapon for Website Success.

User Experience (UX) is about how users feel when interacting with a site. A good UX design is seamless, where users find what they need effortlessly. By focusing on UX principles, a website manager ensures that the website is not just a pretty face but also a functional tool that meets user needs efficiently.

Responsive Design

In today’s multi-device world, responsive design is key. A website manager ensures that the site adapts smoothly across all devices, from desktops to smartphones. This adaptability not only enhances user experience but also boosts SEO rankings, as search engines favor mobile-friendly sites. Ensuring responsiveness means users enjoy a consistent experience no matter how they access the site. If you’re looking to refine your site’s navigation for better UX and SEO, check out The Ultimate Guide to Mastering Website Navigation: Boost UX, SEO, and User Satisfaction.

Frontend and Backend Development

Frontend and backend development are the technical backbone of a website. The frontend is what users interact with directly—think buttons, forms, and content layout. The backend, however, is where the magic happens behind the scenes, involving server-side operations, databases, and application logic.

A website manager acts as a conductor, ensuring that these components work together harmoniously. This involves coordinating with developers to maintain optimal functionality and smooth user experiences. By understanding both sides, a website manager bridges the gap between user interface and technical functionality.

Tools and Technologies

A website manager uses various tools and technologies to keep the site running smoothly and efficiently. Content Management Systems (CMS) like WordPress are pivotal, allowing for easy content updates and management without deep coding knowledge. These platforms offer flexibility and scalability, making it easier to keep the site current and engaging.

Performance monitoring tools are also crucial. Tools like Google PageSpeed Insights help identify speed issues and suggest improvements. Regular checks ensure your website remains fast and responsive, which is vital for user satisfaction and SEO.

Key Takeaways:

  • Website managers ensure visual design aligns with brand identity and enhances user experience.
  • Responsive design is essential for cross-device compatibility and improved SEO.
  • Coordination between frontend and backend development ensures smooth functionality.
  • Utilizing CMS and performance tools helps in efficient site management and optimization.

Content Management Strategies

The art of content management is a significant responsibility for any website manager, as it involves generating, optimizing, and maintaining the lifeblood of the website—content. Let’s explore the different facets of content management strategies that website managers need to master to keep their websites engaging and relevant.

Understanding Content Management Systems (CMS)

A Content Management System (CMS) is like the backbone of your website’s content strategy. It simplifies the process of creating, managing, and modifying content without needing extensive technical skills. Popular CMS platforms such as WordPress and Wix offer intuitive interfaces with a range of features like themes and plugins. These tools empower website managers to enhance the website’s functionalities and user experience efficiently. By leveraging these platforms, website managers can focus more on content strategy and less on the technicalities.

Content Creation and Management

Creating content is not just about filling up pages with words; it’s about crafting engaging and relevant material that speaks to your audience. A website manager needs to ensure that content is optimized for SEO to improve visibility and searchability. This involves using tools like Grammarly to refine the content, ensuring it is error-free and polished. Additionally, integrating multimedia elements like images and videos can significantly enhance user engagement, making the content more dynamic and appealing. To make this process even more efficient, you might want to check out 5 Tips For Streamlining Your Content Management Process, which offers some great strategies for managing your workflow and keeping things organized.

Regular Content Updates

Keeping your website’s content fresh is essential for maintaining user engagement and boosting SEO. A website manager should schedule regular updates to ensure information stays relevant and accurate. This could mean updating blog posts, adding new product details, or refreshing landing pages. Regular updates signal to search engines that your website is active, which can positively impact your SEO rankings. By maintaining a dynamic content strategy, website managers can keep both users and search engines interested.

Content Performance Analysis

Analyzing how your content performs is crucial for understanding what works and what doesn’t. Website managers use analytics tools such as Google Analytics to track user behavior, page views, and conversion rates. This data provides valuable insights into which content resonates with users and which areas need improvement. By understanding these metrics, website managers can refine their content strategy to enhance user engagement and achieve business objectives.

Key Takeaways:

  • CMS Platforms: Tools like WordPress simplify content management, allowing more focus on content strategy.
  • Content Optimization: SEO-optimized and multimedia-rich content engages users and improves visibility.
  • Regular Updates: Keeping content fresh maintains engagement and boosts SEO.
  • Performance Analysis: Use analytics to refine content strategy and improve user engagement.

Technical Maintenance for Website Managers

As a website manager, one of your primary duties is technical maintenance. This involves keeping your website running smoothly, efficiently, and securely. Let’s dive into the key aspects of technical maintenance that every website manager should master.

Software and Plugin Updates

Keeping your website’s software and plugins up-to-date is essential for maintaining security and enhancing functionality. Outdated software can be an open door for cyber threats, so regular updates are crucial. Platforms like WordPress and Drupal offer automated update features, which simplify this process. By routinely updating, you also gain access to new features and improvements that can enhance your website’s capabilities. For more detailed insights, check out Regular Software Updates and Patches For WordPress: Why They Matter.

Security Protocols

Implementing robust security protocols is a must to protect your website from potential cyber threats. This includes using SSL certificates to encrypt data, installing firewalls, and conducting regular security audits. Tools like Sucuri and Cloudflare are great for monitoring and boosting your website’s security. Regular security checks help ensure your website remains safeguarded against breaches and vulnerabilities.

Performance Optimization

Optimizing your website’s performance is key to offering a seamless experience for users. This involves enhancing loading speeds, ensuring mobile responsiveness, and minimizing downtime. Tools like GTmetrix and Google PageSpeed Insights are invaluable for analyzing and improving site performance. A fast-loading website not only keeps users happy but also improves search engine rankings, making performance optimization a win-win. If you’re looking for ways to speed up your site without diving into the code, you might find How to Improve Website Loading Speed Without Coding really helpful.

Backup and Recovery

Regular backups are your safety net, allowing you to restore your website in case of failure or attack. Automated solutions like BackupBuddy and UpdraftPlus ensure that your data is securely stored and easily recoverable. Having a solid backup and recovery plan minimizes downtime and data loss, safeguarding your online presence and peace of mind.

Key Takeaways:

  • Regular updates of software and plugins enhance security and functionality.
  • Implementing security protocols with tools like Sucuri and Cloudflare protects against cyber threats.
  • Performance optimization with tools like GTmetrix improves user experience and SEO.
  • A reliable backup and recovery plan is essential for data protection and business continuity.

SEO and Analytics for Website Managers

When it comes to managing a website, understanding SEO (Search Engine Optimization) and analytics is absolutely essential for any website manager. These elements help in enhancing your site’s visibility and driving organic traffic. Let’s dive into the specifics of how a website manager can leverage SEO and analytics effectively.

Keyword Research and Implementation

First things first, keyword research is the foundation of any successful SEO strategy. This involves identifying the terms and phrases that your potential visitors are using to find content like yours. Once you have a list of relevant keywords, it’s about strategically incorporating them into your website’s content, meta tags, and URLs. Tools like SEMrush and Ahrefs are incredibly useful for conducting thorough keyword research. They allow you to understand which keywords are driving traffic to your site and how you can optimize your content to rank better.

On-Page and Technical SEO

On-page SEO includes optimizing individual web pages to improve their rankings and attract more relevant traffic. This means paying attention to details like title tags, meta descriptions, header tags, and image alt texts. It’s crucial that your content is well-structured and easy to read, with a clear hierarchy of headings. Using tools like Yoast SEO can guide you through optimizing these elements effectively.

Technical SEO, on the other hand, involves ensuring that your website’s infrastructure is optimized for search engines. This includes improving site speed, ensuring mobile-friendliness, and implementing secure HTTPS protocols. Regularly auditing your site using tools like Google Search Console helps in identifying and fixing technical issues that may hinder your site’s performance.

Building a strong backlink profile is a key aspect of SEO. Backlinks from reputable sites act as votes of confidence, signaling to search engines that your content is valuable and trustworthy. It’s about building relationships with industry influencers and creating shareable content that naturally attracts backlinks. Tools like Moz Link Explorer can help track your backlinks and identify opportunities for improvement.

For businesses targeting specific geographic areas, local SEO is paramount. Optimize your Google My Business listing, ensure consistent NAP (Name, Address, Phone number) information across all platforms, and encourage customer reviews. If you’re looking to dive deeper into local search strategies, check out this step-by-step guide on optimizing your website for local search.

Analytics and Data-Driven Decisions

Web analytics is all about collecting, analyzing, and interpreting data about your website’s performance. For a website manager, understanding analytics is key to making informed decisions and optimizing your site. Tools like Google Analytics offer insights into user behavior, traffic sources, and conversion rates. Setting up Google Analytics involves creating an account and adding a tracking code to your site, enabling you to monitor metrics such as page views, bounce rates, and user demographics.

Analyzing user behavior helps you understand what keeps users on your site and what drives them away. Metrics like average session duration, pages per session, and exit rates provide a clear picture of how users interact with your site. Consider using heatmaps and session recordings to gain deeper insights into user navigation.

Optimizing conversion rates involves tweaking your site to increase the percentage of visitors who complete desired actions, like making a purchase or signing up for a newsletter. Use analytics data to identify bottlenecks and test various strategies to improve conversion rates. For more in-depth strategies on improving conversion rates, you might find A/B Testing: How to Optimize Your Website for Better Results helpful, as it provides insights into experimenting with different design elements and content.

Key Takeaways:

  • Keyword Research: Essential for identifying terms that potential visitors use and integrating them into your content.
  • On-Page SEO: Focuses on optimizing web pages for better search engine rankings.
  • Technical SEO: Involves infrastructure optimization to ensure efficient site crawling and indexing.
  • Link Building: Increases your site’s authority through backlinks, while local SEO improves visibility in specific areas.
  • Web Analytics: Provides insights into user behavior and site performance, guiding data-driven decisions and optimization strategies.

By focusing on these strategies, a website manager can significantly enhance their site’s performance, ensuring it not only attracts more traffic but also effectively engages visitors.

Enhancing User Experience

When it comes to managing a website, enhancing user experience (UX) is one of the primary tasks for a website manager. It’s not just about how the site looks but also how it feels and functions for users. Let’s dive into some key areas where website managers can make a significant impact on user experience.

A well-organized site navigation is crucial for user satisfaction. Imagine walking into a store and not knowing where anything is; that’s what a poorly structured website feels like. As a website manager, your goal is to make navigating the site as intuitive as possible. This means using clear, descriptive labels for navigation menus and organizing content logically. A well-structured site not only makes it easy for users to find what they need but also enhances accessibility, making it easier for everyone to use your site. Consider implementing a sticky header to keep navigation options visible as users scroll. For more insights on improving navigation, check out The Ultimate Guide to Mastering Website Navigation: Boost UX, SEO, and User Satisfaction.

Page Load Speed and Mobile Responsiveness

Page load speed is a critical factor in user engagement. Users are impatient; if your site takes too long to load, they’re likely to click away. A website manager should focus on optimizing load times by compressing images, minifying code, and using caching techniques. According to Google, even a slight delay in page load can lead to a significant drop in conversions.

Mobile responsiveness is equally important. With more than half of web traffic coming from mobile devices, ensuring your website adapts seamlessly to different screen sizes is essential. A responsive design framework uses flexible grids and media queries to ensure your site looks and functions well, whether on a desktop, tablet, or smartphone.

Accessibility and Content Optimization

Web accessibility is about making your site usable for everyone, including those with disabilities. This means following standards like the Web Content Accessibility Guidelines (WCAG), which cover everything from alt text for images to keyboard navigability. As a website manager, it’s your responsibility to ensure these elements are in place. For a deeper dive into accessibility, check out The Ultimate Guide to Web Accessibility Audits and Improvements: Boost Your Website’s Reach and Compliance.

Content optimization goes hand-in-hand with accessibility. Well-organized content with clear headings, bullet points, and images can significantly enhance readability. Moreover, optimizing content for search engines improves your site’s visibility, making it easier for users to find you.

User Feedback and Continuous Improvement

Gathering user feedback is invaluable for improving UX. Tools like A/B testing and heatmaps can provide insights into user behavior, showing you what works and what doesn’t. A website manager should use this data to make informed decisions about design and functionality. For more on A/B testing, you might find Skyrocket Your Website’s Success: The Ultimate Guide to A/B Testing Design Elements helpful.

Continuous improvement is about adapting to user needs and the ever-changing web environment. Regular reviews and updates based on user feedback and performance metrics are essential to keep the site fresh and engaging.

Key Takeaways:

  • Effective site navigation and structure make it easier for users to find what they need, enhancing overall satisfaction.
  • Optimizing page load speed and ensuring mobile responsiveness are crucial for keeping users engaged.
  • Accessibility and content optimization improve usability for all users and enhance SEO.
  • Gathering user feedback and making continuous improvements ensure the website remains relevant and user-friendly.

As we wrap up our deep dive into the role of a website manager, it’s clear that this multifaceted position is more important than ever in today’s digital environment. A website manager is like the conductor of an orchestra, bringing together various elements to create a harmonious online experience that aligns with business objectives.

Summarizing Key Responsibilities and Skills

Website managers wear many hats, from overseeing the creative aspects like design and user experience to technical maintenance and security. Their responsibilities include managing content through platforms like WordPress, implementing SEO strategies, and ensuring website performance and security. These tasks require a diverse skill set, including proficiency in HTML, CSS, JavaScript, and a strong understanding of SEO and analytics tools such as Google Analytics.

Moreover, website managers must possess excellent communication skills to coordinate with cross-functional teams and manage projects efficiently. Their ability to adapt to new tools and technologies, like AI and automation, is also crucial for staying ahead in web management. For more insights on how to streamline your processes and boost efficiency, check out this guide to streamlining your web page management process.

Importance of Ongoing Learning and Adaptation

In the ever-changing digital world, continuous learning is essential for website managers. Keeping up with trends in UX design, SEO, and web technologies is not just beneficial but necessary. Engaging in workshops and online courses, such as those offered by Coursera, can enhance a website manager’s skills and keep them competitive. Staying informed about the future of website management can also help you anticipate and adapt to new trends.

Enhancing User Experience and Ensuring Security

A major takeaway is the emphasis on user experience and security. Website managers must ensure that the site is intuitive and accessible, catering to a wide range of users. This includes optimizing for mobile devices and adhering to accessibility standards like the WCAG. Security is equally paramount—implementing measures like SSL certificates and regular audits protects both the website and its users. For a deeper dive into enhancing UX, you might find this guide to UX audits useful.

Driving Website Success

Ultimately, a website manager’s role is to drive the website’s success by aligning it with the company’s goals. By optimizing the website’s design, content, and functionality, they enhance user engagement and conversion rates, contributing to the overall growth and success of the business.

Key Takeaways:

  • Website managers are integral to aligning online presence with business goals through design, content, and technical expertise.
  • Continuous learning and adaptation to new technologies are vital for staying competitive.
  • Enhancing user experience and ensuring security are critical aspects of managing a successful website.
  • Collaboration with cross-functional teams and strategic project management are keys to effective website management.

In essence, the role of a website manager is dynamic and ever-evolving, requiring a balance of creativity, technical skill, and strategic planning.

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