Managing a business encompasses many responsibilities, and one of the most critical is maintaining the company’s website. However, business owners often find themselves overwhelmed with daily tasks, leaving little time for website management. The technical aspects of website upkeep—such as maintenance, updates, troubleshooting, and security—can be daunting for those not well-versed in web technology.
When website management is neglected, issues like slow performance, security vulnerabilities, outdated content, and poor user experience can arise. A practical solution to these challenges is outsourcing web page management to professional teams who can handle all aspects for you.
What Is Web Page Management?
Web page management is the comprehensive process of maintaining, optimizing, and enhancing a website’s performance, security, and functionality. This involves:
- Content Updates: Ensuring the website content is current and relevant.
- Performance Optimization: Improving load times and optimizing images.
- Technical Maintenance: Managing domain registration, hosting configurations, regular backups, and troubleshooting.
- Security Measures: Implementing security updates to protect against cyber threats.
Proper website management is crucial for keeping visitors engaged and maintaining a positive impression of your brand.
While anyone can swap an image, optimizing it for speed, adding appropriate alt tags, and positioning it correctly requires expertise. Website management encompasses hosting, SEO, content uploads, and more.
Why Website Management Matters
Creating Positive First Impressions
Your website often serves as the first point of contact between your business and potential customers. A well-maintained website projects professionalism, organization, and trustworthiness, forming a strong first impression.
Enhancing User Experience (UX)
Effective website management ensures a seamless and enjoyable user experience. This includes easy navigation, fast load times, and mobile responsiveness. A positive UX encourages visitors to stay longer and explore more, increasing the likelihood of conversions.
Boosting Search Engine Visibility
Regularly updating your website’s content, keywords, and structure improves its search engine ranking. Higher rankings make your site more accessible to potential customers.
Strengthening Security Against Cyber Threats
Webpages are vulnerable to cyber threats like hacking and malware. Proper management includes regular updates, secure hosting, and SSL certificates, protecting your business and visitors from security breaches.
Keeping Content Fresh and Relevant
Consistently updating your content signals to search engines that your site is active and relevant. Revamping older content with recent studies or expert quotes can prevent it from becoming outdated.
The Role of a Webpage Manager
A website manager, or webmaster, oversees a website’s daily operations and maintenance. Their responsibilities include:
- Content Management: Keeping content up-to-date and accurate using content management systems (CMS).
- Website Design and Layout: Collaborating with designers to maintain an attractive and user-friendly site.
- Technical Maintenance: Monitoring server performance and addressing technical issues.
- Analytics and Reporting: Using web analytics tools to track performance and user engagement.
- Search Engine Optimization (SEO): Implementing SEO best practices to improve visibility.
Managing a website effectively requires a diverse skill set, which is why many businesses outsource this function to specialist companies.
Examples of Professional Website Management Services
Professional website management teams handle a wide range of tasks, including:
Web Analytics Processes
- Installing data tracking cookies and user agreements
- Setting up Google Analytics and other tracking tools
- Creating funnel analytics and hot spot tracking
Consistent WebpageOptimizations
- Posting new blog content
- Updating outdated content
- Optimizing images
Website Maintenance
- Fixing website issues
- Solving hosting problems
- Updating and maintaining plugins
Search Engine Optimization (SEO)
- Updating title tags and image alt tags
- Optimizing meta tags
- Ensuring mobile readiness
Maintenance of Web Marketing Funnels
- Creating and updating landing pages
- Setting up webinars and sales funnels
- Managing new product pages and content
Conversion Rate Optimization (CRO)
- Setting up A/B tests
- Optimizing contact forms
- Reviewing and updating call-to-action (CTA) buttons
Website Redesign vs. Website Management: What’s the Difference?
The main difference between website redesign and website management lies in their scope and focus. Website redesign involves a comprehensive transformation to improve the look, functionality, or user experience. In contrast, website management focuses on the ongoing, daily activities that keep a website running smoothly.
Think of a redesign as a major renovation project, while management is the regular maintenance required to keep things in order. Both are essential for maintaining a robust online presence.
Is Website Management Suitable for All Businesses?
Absolutely. If you have a website, website management is essential. The internet is integral to our daily lives, and a strong web presence is crucial for consumer engagement. Neglecting website management means missing out on significant business opportunities. By outsourcing website management, you free up time to focus on growing your business and developing new marketing strategies.
Delegating Webpage Tasks: A Smart Strategy
Delegating website tasks ensures your online presence remains effective while freeing up your time. Here are primary responsibilities you can delegate:
Web Design Updates
- Changing or adding stock images
- Creating new graphics
- Refreshing website themes
- Integrating social media feeds
- Fixing web design errors
Technical Website Tasks
- Setting up hosting and domain
- Fixing hosting issues
- Optimizing website speed
- Installing and updating plugins
- Managing SSL certificates
Automation Tasks
- Setting up marketing funnels
- Integrating CRM systems
- Running A/B tests
- Setting up email newsletters and drip campaigns
Budgeting for Website Management
The cost of website management varies based on your website’s size and complexity. Typically, it ranges from $500 to $2,000 per month. Consider the potential revenue loss from website downtime—having a dedicated management team ensures quick recovery from issues, making it a worthwhile investment.
How to Manage Your Website in 9 Steps
Here are nine essential steps to streamline your website management process:
- Conduct Regular Performance Audits: Use tools like Google PageSpeed Insights to identify bottlenecks.
- Remove Unused Plugins: They add unnecessary code and pose security risks.
- Minify CSS and JavaScript Files: Reduce file sizes to speed up page rendering.
- Use a Lightweight Theme: Choose well-coded themes to reduce server load.
- Manage User Comments and Spam: Maintain a clean discussion space with anti-spam tools.
- Review CTA Buttons: Update them monthly to align with conversion goals.
- Test and Optimize Contact Forms: Ensure they function correctly to prevent communication breakdowns.
- Verify Website Responsiveness: Ensure your site adapts to various devices.
- Monitor 404 Error Pages: Identify and fix broken links and outdated content.
Integrating Website Management Into Your Digital Marketing Strategy
Website management is central to your digital marketing strategy, executing tasks that drive your business goals. By investing in expert management, you can achieve better returns on investment (ROI).
Get Started with OneNine for Professional Website Management
Outsourcing your website management to OneNine brings a team of experts with diverse skills, ensuring your website is in capable hands. This frees up your time to focus on core business activities while leaving the technical aspects to professionals. OneNine offers proactive problem-solving, regular maintenance, and monitoring as part of their services. Ready to hire a professional team for a flat monthly rate? Try our concierge service today.
